What you will learn
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Management
This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.
Brief Recap of Basic Concepts from Marketing Management 1
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22:38
Brief Recap of Basic Concepts from Marketing Management 1- II
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24:06
Product - An Important Component of the 4P
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23:30
New Product Development
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27:53
New Product Development - II
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20:59
Entreprenuerial Marketing
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22:05
Screening New Product Ideas
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24:21
Diffusion of Innovation
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30:44
Product Life Cycle and Introduction to Strategy
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26:28
Strategy for New Product Introduction
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23:15
Strategy for New Product Introduction - II
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26:31
Marketing Strategies for Different Stages in PLC
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27:44
Introduction to Brand, Branding and Brand Equity
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24:48
Strategic Brand Management Process
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21:42
Brand Building I
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19:34
Brand Building II
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21:35
Secondary Associations of a Brand and Advantages of Brand
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24:13
Measuring Brand Equity and other Brand Related Constructs
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27:13
Retail Marketing Management
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19:12
Choosing Retail Location and Layout
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30:04
Introduction to Integrated Marketing Communications
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23:32
Models of Communication
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27:05
Designing and Implementing Marketing Communication
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33:23
Digital Marketing Communication
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41:57
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Meet Your Instructor
Free
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Course Duration22 h 19 m 4 s
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Course LevelIntermediate
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Student Enrolled60
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LanguageEnglish
This Course Includes
- 22 h 19 m 4 s Video Lectures
- 0 Quizzes
- 0 Assignments
- 0 Downloadable Resources
- Full Lifetime Access
- Certificate of Completion