Marketing Management - I

COURSE DURATION : 8Weeks

@VTU COE

0.0
(0) 78 Students
Download Brochure

What you will learn

  • Management

This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.

play
Screening New Product Ideas
Preview 24:21
play
Diffusion of Innovation
Preview 30:44
play
Product Life Cycle and Introduction to Strategy
Preview 26:28
play
Strategy for New Product Introduction
Preview 23:15
play
Strategy for New Product Introduction - II
Preview 26:31
play
Marketing Strategies for Different Stages in PLC
Preview 27:44

play
Introduction to Brand, Branding and Brand Equity
Preview 24:48
play
Strategic Brand Management Process
Preview 21:42
play
Brand Building I
Preview 19:34
play
Brand Building II
Preview 21:35
play
Secondary Associations of a Brand and Advantages of Brand
Preview 24:13
play
Measuring Brand Equity and other Brand Related Constructs
Preview 27:13

play
Global Dimensions of Brands
Preview 24:55
play
Brand Message and Advantage of Brand
Preview 23:18
play
Branding Strategies
Preview 25:50
play
Branding Strategies II
Preview 24:09
play
Strategic Brand Management
Preview 19:52
play
Creating a Powerful Brand
Preview 34:27

play
Introduction to Pricing
Preview 22:51
play
Considerations for Setting the Price
Preview 21:43
play
Determing the Demand and Cost Estimation
Preview 21:13
play
Cost Estimation and Break Even Analysis
Preview 24:20
play
Different Methods of Pricing
Preview 21:22
play
Different Methods of Pricing II
Preview 25:28

play
Introduction to Distribution
Preview 22:57
play
Types of Channel and their Dynamics
Preview 22:16
play
Different Channel Options
Preview 30:17
play
Integrated Marketing Channel
Preview 32:32
play
Retailing and Wholesaling
Preview 24:40
play
Retailing and Wholesaling II
Preview 24:23

play
Retail Marketing Management
Preview 19:12
play
Choosing Retail Location and Layout
Preview 30:04
play
Introduction to Integrated Marketing Communications
Preview 23:32
play
Models of Communication
Preview 27:05
play
Designing and Implementing Marketing Communication
Preview 33:23
play
Digital Marketing Communication
Preview 41:57

play
Introduction to Services Marketing
Preview 27:00
play
Characteristics of Services
Preview 34:17
play
Failure of Service and Solutions
Preview 26:41
play
Service Quality
Preview 45:12
play
Recap of Important Concepts I
Preview 30:12
play
Recap of Important Concepts II
Preview 41:12

play
Live Session 13-03-2021
Preview 19:50
play
Live Session 04-04-2022
Preview 53:35
img
No Discussion Found

0.0

0 Reviews

5
0
4
0
3
0
2
0
1
0
Meet Your Instructor
@VTU COE
img

Instructor
3.3 Rating
8558 Students
802 Courses
About Instructor

VTU is one of the largest Technological Universities in India with 24 years of Tradition of excellence in Engineering & Technical Education, Research and Innovations. It came into existence in the year 1998 to cater the needs of Indian industries for trained technical manpower with practical experience and sound theoretical knowledge.

video

Free

  • Course Duration
    22 h 19 m 4 s
  • Course Level
    Intermediate
  • Student Enrolled
    78
  • Language
    English
This Course Includes
  • 22 h 19 m 4 s Video Lectures
  • 2 Quizzes
  • 0 Assignments
  • 0 Downloadable Resources
  • Full Lifetime Access
  • Certificate of Completion