Social Media and Text Analytics is a course that aims to provide a fundamental training on modern text processing technologies such as topic modeling and clustering and its real-world application. The course maintains a perfect balance of theory and practical examples with real-life problems and data. The global text analytics market was valued at US$4.65 billion in 2018 and is expected to reach a value of US$12.65 billion by 2024 at a Compound Annual Growth rate (CAGR) of 17.35% over the forecast period (2019-2024). North America is the largest market for social media and text analytics, while Asia Pacific is the fastest growing market in this field. This course is carefully crafted to meet contemporary industry and research needs. This course demonstrates how to use text and analytics on social media data, where text analytics will be applied on social data from different sources to get interesting results. Hands-On A virtual hands-on environment is integrated within the course. Students will have to leverage this environment to complete the industry assignment as well as to complete the Part B section of the summative assessment.