Digital Marketing and SEO - Virtual Internship Program
(15 - Credits) Expert in Marketing
Enquire now: 9480223900
Why Choose Our Marketing Skill Enhancement Program
Flexible Online Delivery
Job Readiness through Real-World Projects
Alignment with Industry Demands
Freelancing Skills Acquisition
Team-collaboration
Professional Portfolio Development
Soaring Demand and Career Growth
15 Credits Online Course | Capestone Project | Job Worthy Project Portfolio
Objectives of the Skill Enhancement Program
Enhance Job Prospects - Targeted skill development to increase employability and career opportunities.
Improve Job Readiness - Practical, hands-on experience to better prepare students for the workforce.
Encourage Portfolio Building - Capstone projects to showcase practical skills and accomplishments.
Support Freelance Careers - Assistance in launching freelance careers or entrepreneurial ventures.
What you will learn in this program?
digital-marketing-principles : Analyse the key principles of digital marketing and their application across various platforms.
social-media-campaigns : Create and manage social media marketing campaigns to engage audiences and drive traffic.
content-marketing-strategies : Design and execute content marketing strategies that enhance brand awareness and customer engagement.
professional-portfolio : Construct a professional portfolio that showcases digital marketing projects and skills.
data-driven-strategies : Formulate data-driven marketing strategies based on insights derived from campaign performance.
personal-reflection : Reflect on personal learning progress and identify areas for continuous improvement in digital marketing skills.
seo-strategies : Develop and implement effective SEO strategies to improve website visibility and ranking.
blogging-content-creation : Compose compelling blog posts and content that align with marketing objectives and audience interests.
excel-data-analysis : Utilise Microsoft Excel for data analysis and campaign tracking to inform marketing decisions.
campaign-effectiveness : Evaluate the effectiveness of digital marketing campaigns using analytical tools and metrics.
capstone-collaboration : Collaborate with peers on capstone projects to simulate real-world digital marketing scenarios.
justify-marketing-decisions : Justify marketing decisions and strategies through well-supported arguments and evidence.
Curriculum
Upon completion of this course, students will have reliably demonstrated the ability to apply digital marketing principles effectively across various platforms. They will develop a deep understanding of SEO strategies, social media engagement techniques, and content creation best practices. Additionally, learners will gain proficiency in using Microsoft Excel for data analysis and campaign tracking. Through hands-on experience with capstone projects, participants will refine their practical skills, enabling them to create compelling, data-driven marketing portfolios that showcase their expertise and readiness for the professional world.
Introduction to Digital Marketing
Whether you want to improve marketing for your own business or start your journey to becoming a professional digital marketer, this course will set you off on the right path.
- Learn core marketing concepts
- Develop and apply different marketing strategies
- Ultilise SEO and Keywords to improve your businesses reach
- Optmise your content for different audiences and devices
- Discover the best social media channels for your target audience
- Set out your goals and KPIs
- Measure and analyse data from different channels
SEO & Digital Marketing Course Online
Gain the key skills to master one of digital marketing's most sought after skills, and learn how to apply your SEO knowledge in an overall digital marketing strategy.
- The fundamentals of SEO
- How to reach your target market
- How to optimise your social media strategy
- Content development and copywriting
Social Media Marketing Online Course
Through our social media marketing classes you will understand how to build and launch an effective social media strategy for your business, and analyse results in a measurable, actionable way.
- Research, develop and execute a social media strategy
- Research, plan, create and post social media content
- Manage your social media marketing efforts, online reputation, crisis response and social media policies
- How to use Facebook, YouTube, TikTok and Instagram for marketing
- Analyse social media data in order to make informed social media marketing decisions
MS Excel Training Course Online
Learn how to use Excel functions and create dynamic formulas to generate datasets and data visualisations in this online certification and excel training course.
- Basic data analysis techniques using tools and functions such as slicers and pivot tables
- How to ensure data integrity by applying structured references, creating input sheets and error checking
- How to present and format your data using spreadsheets, graphs and charts
- How to navigate and utilise multiple sheets, workbooks and printing options using keyboard shortcuts
- Create templates, custom lists, macros and basic VBA techniques
Blogging, Content Marketing
Become a content marketing pro and learn what's involved in professional blogging, including the ins and outs of content marketing in this online course.
- Discover the various requirements and considerations for setting up a blog
- Research and develop blogging strategies
- Generate long-term blog content ideas and create content
- Market and monetise your blog through various marketing tactics
- Manage your blog and use data to improve performance
Your Skill Enhancement Program Certificate Awaits
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Program Fee
Total Program Fee : INR Rupee 5,000 |
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Application Process
Register to Honour/Minor degree by filling online application and by paying registration fee.
Get your online application approved.
Start enrolling to Honour/Minor degree program.
Admissons are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.
Deadline:31-Jan-2025
Frequently Asked Questions
What Is a skill enhancement program?
A skill enhancement program is an alternative for final year internship. Equipping final year engineering students with job-ready skills through online courses, capstone projects, and real-wo
When can I register for a Skill enhancement program?
Registration for a skill enhancement program starts from the seventh semester of the B.E./B.Tech. program.
How many credits do I need to earn for the skill enhancement program?
Students are required to complete all required skill enhancement program courses and earn at least 15 credits before completing the semester
Contact
Still have queries?
Contact Us
Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at onlineprograms@vtu.ac.in or 9480223900