MINOR DEGREE IN DIGITAL MARKETING

DIGITAL MARKETING

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18 Credits
Digital marketing
Engineering
Programming
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Why choose our Digital Marketing

Accelerate your Career with a Minor Degree

Online | 18 Credits | Expert Lectures

Criteria

What will you learn in this program?

Creating a digital marketing strategy

Discover the best social media channels for your target audience

Research and develop blogging strategies

Hands-on approach to leveraging AI in content creation, focusing on tools and strategies that enhance modern marketing workflows.

Research, plan, create and post social media content

Implementing a Google search campaign

How to optimise your social media strategy

Manage your blog and use data to improve performance

Manage your social media marketing efforts, online reputation, crisis response and social media policies

Leverage AI to enhance productivity and make data-driven decisions.

Curriculum

From SEO to Social Media and Creative Writing, our professional marketing courses will equip you with the skills you need to understand different marketing channels and tactics, and how to apply these based on specific business needs

Introduction to Digital Marketing

What is marketing?
  • In this first lesson, you will have a detailed overview of what digital marketing is, from understanding different terms and concepts to acquiring leads and converting them.
Smart goals and understanding KPIs
  • It is very difficult to realise any marketing strategy without goals and targets, and these should be always where you begin a strategy. KPIs will help you to define what success looks like to you and your business.
Brand management
  • Creating a brand that people associate with quality, value and dependability require careful planning from the outset. Maintaining a brand means investing time into ensuring that leads are enjoying and recommending your product and service over that of your competitors.
Who is your target audience?
  • Your product or service will not be for everybody. Many factors determine your conversions but finding your target market is key. This can be very broad or narrow depending on things like price, quality, and necessity. Creating a buyer persona will help your team to create a more effective marketing campaign.
What is performance marketing?
  • Performance marketing is a comprehensive term for online marketing and advertising programs where advertisers pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more. This type of marketing can quickly yield results when applied correctly.
How do analytics help in marketing?
  • Knowing where you went wrong in a campaign is more valuable than knowing what went right. Without analytics, we have no way to measure who, where or when someone saw an ad or made a purchase. Analytics helps us to ensure we make the right decisions going forward with marketing strategies.
What is optimization and how does it help in analytics?
  • When we have some data to work from, we can then use it to improve a potential lead's experience. This goes from when a lead clicks on a landing page, right through to purchase. It also means ensuring that content or webpages are all working correctly for the device that is begin used, and that your own SEO and keywords are working efficiently for you.
Copywriting and creating good ad copy
  • Copywriting simply refers to the crafting of an advertisment. Creating an ad that draws attention, creates a call to action or simply increases brand recognition doesn't have to be difficult but without the correct approach you could be wasting your time and money. Find out all about good ads in this lesson.
Retargeting
  • The most valuable leads any company has are consumers that have made a purchase before, followed by leads that reached the purchase page but did not complete the purchase. By retargeting we can reach out to these leads with new offers or remind them to complete a purchase.
Introduction to SEO
  • Search Engine Optimisation is what drives digital marketing. It is how your product, service, or business is discovered online. Using the correct search terms, keywords and phrases will improve your ad rank and make you first choice over your competitors.
Keyword research
  • Keywords are essential to SEO and are typically found in the content that you create on your site. This content can be articles, videos, or blogs that contain relevant material and search terms for your users. However you cannot simply throw in any words and expect an improvement in page rank, you will need to research words and content that is trending.
Introduction to Google Ads
  • Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. You have to get your ads seen, and Google Ads is by far and large the best way to achieve this.
How does social media fit into digital marketing?
  • Social media marketing is a dense topic on its own but needs to be integrated into any digital marketing strategy. Here, we look at Facebook and Instagram while touching on some of the other biggest social media sites out there.
Introduction to Affiliate marketing
  • Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing effort. Using affilates to promote your service or product can be lucrative for both you and your affiliate.
Introduction to Influencer marketing
  • Sometimes confused with affiliate marketing, influencer marketing is more social media-based and more focused on an individual to promote a product/service rather than a company. This can be a much better option depending on your product and target market.
Creating a digital marketing strategy
  • In the final lesson of this course, we will take everything that we have learned and apply it to creating our successful marketing strategy.

Social media marketing

Introduction to Marketing and Social Media Marketing
  • Ready to learn social media marketing? The first class in your social media marketing training course will introduce you to the world of marketing and, specifically, social media marketing. You will cover a high-level overview of various marketing terms and see exactly how social media marketing fits into your overall marketing strategy. You will learn about social media best practices and strategies that you can incorporate into your marketing, the principles of social media, budgeting for social media, as well as frequently used social media marketing terms.
Getting to Know Social Media Platforms
  • In this lesson, you will become familiar with the social media platforms mainly used for social media marketing and the types of audiences that mostly use these platforms. You will discover how to choose what platforms are best for your business and how to become a social media specialist!
Deciphering Your Target Audience
  • This online class will teach you how to identify your target audience for social media marketing. You will gain an understanding of who is using social media, how to identify your target audience, and the elements to consider when compiling your target audience and segmenting them into buyer personas.
Social Media Strategy
  • Learn social media marketing strategies that work! In this content-packed lesson, you will learn about the various elements that are required to build a social media strategy for successful social media marketing. Identifying goals, how to measure your success, and identifying the various platforms and content types that you will use to market your business on social media are key aspects of this lesson.
Optimising Your Social Media Profiles
  • In this class, you will learn how to create accounts on the main social media platforms as well as how to optimise your profile so that you are easily found online. This lesson covers Facebook, YouTube, Instagram, Twitter, Pinterest and LinkedIn.
Basic Data Analysis and Reporting
  • In this lesson, you will learn about the various metrics that you can measure on the major social media platforms, how to access them on your social media channel, as well as what to include in a social media report.
Content Creation 101
  • This lesson introduces you to various social media content types, the content development process and what makes engaging content for your audience, as well as what your audience wants from you.
Introduction to Social Media Management
  • This online class on social media marketing delves into the basics of social media management, explaining what it is and what it entails, as well as what it takes to manage your social media marketing. You will also be introduced to more advanced concepts such as community management, reputation management, social listening and more!
Target Audience Segmentation
  • In Lesson 1 of Module 2, you will learn what target audience segmentation is and how to implement it, as well as a step-by-step process to create buyer personas based on market research and data mining. Discover what drives people to make the purchases they do and how to create targeted content from your personas.
Social Media Branding
  • In Lesson 2, you will learn how to define a brand, the various elements of brand development that you need to pay attention to within your social media marketing efforts, the importance of brand consistency on social media, as well as common online branding issues, and what actually makes effective branding.
Identifying, Setting and Measuring Goals
  • In this online class, you will learn how to identify business goals, align them with your social media goals, and choose the relevant key performance indicators. You will also learn some strategies that you can use to achieve these goals as well as how to interpret and take action from your data.
Social Media Auditing and Competitor Research
  • Learn why a social media audit is so important, how to conduct one, and check the optimisation of your profiles, as well as analyse your social media posts. You will also learn how to conduct competitor research and how to keep an eye on them.
Content Execution and Publishing
  • Learn about content distribution, content curation, and trend jacking, as well as copywriting formulas, behavioral psychology applied in marketing, and how to develop a content library and fill in your content calendar.
The Dark Side of Social Media
  • In this class of social media marketing, you will explore the dark side of social media by looking at big brands whose posts didn’t get the response they were expecting. You will learn how to develop a social media policy and how to handle a social media crisis, social media listening, and avoidable social media fails.
Data-driven Social Media Marketing
  • In this online class, you will learn about data-driven marketing, various types of social analytics and social insights, as well as additional metrics that you can use to validate the value of your social media marketing efforts. You will also look at the attribution models used to identify various touchpoints that are adding value to your customer journey, or where you need to optimise your customer journey.
Advanced Social Media Management
  • In the final lesson of Module 2, you will learn about social media reputation management and the keys to successful reputation management. You will also learn about community management and the various community management strategies that you can use. Lastly, you will delve into social media budget allocation and the types of operational budgets.
Deep Dive Into Using Facebook
  • Lesson 1 from Module 3 of the social media marketing course explores the intricacies of the various posting features that you will find on Facebook and how to use them. You will also learn how to use Facebook Publishing Tools and Facebook Creator Studio.
Facebook Best Practices and Using Messenger
  • Lesson 2 continues with Facebook and looks at content creation and best practices for the largest social media network. You will learn how to use Facebook Messenger for your business as well as how to develop engaging conversations throughout your customer journey, and how to use Facebook and Messenger together.
Getting the Most Mileage Out of YouTube
  • This online class will teach you how to post to YouTube as well as other posting features that you can use. You will also learn how to prepare before you shoot your video, what to consider during your shoot and what to do after your shoot, as well as video content creation and YouTube best practices and community guidelines.
Exploring Instagram in Detail
  • Lesson 4 looks at the variety of posting features that you can use on Instagram and how to use them, content creation tips for the platform, as well as Instagram best practices and how to use Instagram and Facebook in conjunction with each other.
Get Tweeting With Twitter
  • Lesson 5 of Module 3 will show you how to get tweeting with Twitter. You will learn about the various posting features on Twitter and how to use them, content creation tips and ideas, as well as the best practices to follow when using Twitter for your social media marketing.
Taking an Interest in Pinterest
  • Lesson 6 explores the posting features on the Pinterest platform. You will learn how to post pins, carousels, and videos as well as how to make use of rich pins. You will learn what to consider when creating content for the platform, create ideas for business content, and learn about Pinterest best practices.
Delving Into LinkedIn
  • Lesson 7 will teach you how to use the various posting features on LinkedIn, as well as content creation considerations, ideas for content on LinkedIn, and the best platform practices to keep in mind.
Using Snapchat and Tiktok for Business
  • The final lesson in the advanced module will teach you how to navigate the Snapchat and Tiktok platforms. You will learn about the various posting features available on each as well as how to post and what to consider when creating content for each platform. The class will cover business content ideas for each platform and look at best practices for both Snapchat and Tiktok.
Social Media For SMEs And NPOs Part 1&2
  • One of the biggest challenges for smaller companies is reaching the right audience on social media, and this is even more difficult for NPOs who work with tight budgets. This class aims to showcase how to effectively reach your audience for conversions while not breaking the bank. You will discover the features available for SMEs and NPOs on the main platforms and how to maximise the impact of your content.
SEO and Social Media Part 1&2
  • Social media platforms are now indexed by Google so they have to be part of your SEO strategy. Creating a connection between your website and your social media platforms is the key to success. In this lesson, you will learn about social signals for SEO, social sharing, and the indexing process, as well as the relevance of backlinks from social platforms and some interesting tools.
Advanced Social Media Management Part 1&2
  • Management is one of the most important parts of social media marketing. As a marketer, you will be tasked with operating a number of platforms, and using the right tools is critical to your success. In this lesson, you will go through an in-depth analysis of the tools available and a detailed demonstration of the alternative services offered by these tools.
Auditing Your Social Media Part 1&2
  • When you develop your social media strategy, being able to critically analyse the performance of your efforts will ensure continued success. Auditing your content, your advertising, and your engagement is vital for social media marketing. In the final lesson of your certificate in social media marketing, you will learn what to look out for when auditing social media and what tools you can use for social media auditing.

SEO and Digital marketing

Introduction to Digital Marketing
  • The first lesson in your SEO training lays a solid foundation for what digital marketing and performance marketing are. You'll learn frequently used terms in the industry, understand what objectives and KPIs are, and discover examples of performance-focused channels for different common objectives.
Tracking and Measuring Marketing Efforts
  • This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you'll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs.
Reaching the Target Market
  • Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, lesson 3 is focused on target markets. Who will buy your product / service? How do you conduct market analysis and what are customer journeys? These are just some of the questions we answer in this lesson.
Content Development and Copywriting
  • Content is still king! To create more effective content, we look at the psychology of sales and different sales triggers to incorporate in your message. We cover website content, writing for SEO, finding relevant content ideas and tips on blogging.
Free Digital Marketing Options
  • Not every business has a big budget to dedicate to paid marketing, increasing the need for their free marketing efforts to work as best as they can. This lesson shows you how to create various social media pages and gives a simple breakdown of SEO and how Google My Business pages assist this.
The World of Google Ads
  • Google's suite of products enable you to target your market accurately and in most cases, cost-effectively. This lesson covers Search and Display campaigns as well as policies, ad creation, bid strategies and recommendations. A jam-packed lesson designed to give you confidence to create your own campaigns.
Paid Social Media Marketing
  • Social media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you'll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms and the basics of LinkedIn and Twitter.
Creating a Digital Strategy
  • The final lesson in Module 1 of this search engine marketing course combines information and knowledge from the previous 7 lessons, and shows you how to create a digital strategy. While going through B2C and B2B examples, you'll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.
Content Development and Copywriting
  • Content is still king! To create more effective content, we look at the psychology of sales and different sales triggers to incorporate in your message. We cover website content, writing for SEO, finding relevant content ideas and tips on blogging.
Video Content and Advertising
  • Video is the most consumed content format on the internet. Learn how video is consumed across different platforms and the targeting options available before moving on to the impact of ad blockers, recent video trends, generating content ideas and planning.
Email Marketing
  • For many businesses, email marketing offers some of the highest return on investment of all their digital channels. Email marketing is affordable and can be used to achieve multiple business objectives, from increasing revenue to awareness and retention. After today's lesson you'll know the requirements and best practices for email design and content, how personalisation works, and what to implement to avoid spam and email clipping.
Influencer and Affiliate Marketing
  • Influencer marketing is shedding its reputation as an expensive, immeasurable marketing tactic with the introduction of new measurement metrics and a more analytical approach to results. There are benefits and risks to this strategy but after this lesson you'll come to understand that the potential value it can create for brands boils down to thorough research. Affiliate and Influencer marketing are often closely linked, you'll understand the difference between them and how an affiliate program works. A more in-depth look at affiliate marketing awaits you in Lesson 2 of Module 3!
Facebook Business Manager
  • Advertising on Facebook and Instagram is a core part of being a digital marketer. This practical lesson recaps all the requirements for building a campaign within Facebook Business Manager before diving into a demo of the actual creation.
Planning a Google Search Campaign
  • Google Ads is a bit of a beast. While certain elements are similar to Social campaigns, there are a lot more requirements and tricky optimisations to think about. This lesson takes you through all the steps when planning a Search campaign, recapping some elements from Module 1 but introducing new information like Quality Scores and Ad Rank. The first step to successful performance is planning!
Implementing a Search Campaign Part 1&2
  • Lesson 7 will take you through the course educator's example of a business requiring a Search campaign, from campaign targeting chosen to ad group structure, ad copy and extensions. You'll also learn some important info about position on SERPs, different keyword statuses you'll come to see in Google Ads, and Keyword Diagnosis.
The Importance of Mobile - The Dominant Device
  • Mobile and mobile marketing can’t be ignored as it takes over Desktop traffic more and more each year. In this lesson we will look at important mobile info, the difference between responsive and mobile-friendly, tools to improve mobile speed and recommendations for an optimised mobile site.
Video Content and Advertising
  • Video is the most consumed content format on the internet. Learn how video is consumed across different platforms and the targeting options available before moving on to the impact of ad blockers, recent video trends, generating content ideas and planning.
Email Marketing
  • For many businesses, email marketing offers some of the highest return on investment of all their digital channels. Email marketing is affordable and can be used to achieve multiple business objectives, from increasing revenue to awareness and retention. After today's lesson you'll know the requirements and best practices for email design and content, how personalisation works, and what to implement to avoid spam and email clipping.
Influencer and Affiliate Marketing
  • Influencer marketing is shedding its reputation as an expensive, immeasurable marketing tactic with the introduction of new measurement metrics and a more analytical approach to results. There are benefits and risks to this strategy but after this lesson you'll come to understand that the potential value it can create for brands boils down to thorough research. Affiliate and Influencer marketing are often closely linked, you'll understand the difference between them and how an affiliate program works.
Facebook Business Manager - Campaign Creation
  • Advertising on Facebook and Instagram is a core part of being a digital marketer. This practical lesson recaps all the requirements for building a campaign within Facebook Business Manager before diving into a demo of the actual creation.
Planning a Google Search Campaign
  • Google Ads is a bit of a beast. While certain elements are similar to Social campaigns, there are a lot more requirements and tricky optimisations to think about. This lesson takes you through all the steps when planning a Search campaign, recapping some elements from Module 1 but introducing new information like Quality Scores and Ad Rank. The first step to successful performance is planning!
Implementing a Google Search Campaign Part 1&2
  • Lesson 7 will take you through the Educator's example of a business requiring a Search campaign, from campaign targeting chosen to ad group structure, ad copy and extensions. You'll also learn some important info about position on SERPs, different keyword statuses you'll come to see in Google Ads, and Keyword Diagnosis.The final lesson in Module 3 is very practical, with a step-by-step demo of creating a Search campaign. Combining what was covered in the course so far to create a Search strategy, after creating the campaign you'll be taken through a useful Campaign checklist.

Blogging, Content marketing and Vlogging

Introduction to Blogging
  • This blogging class will provide you with the bare necessities to get your blog started. At the end of this lesson, you will be able to describe what a blog is, list the various types of blogs that seen online, and outline the technical requirements and skills necessary to start and manage a successful blog.
Blogging for Business
  • This course is geared towards blog monetisation for Professional/Personal Bloggers, but a lot of the strategies that make a successful blog will still apply. This lesson focuses on the differences between business blogging and professional blogging, the benefits of having a blog for your business and how businesses can use blogs to market products and services as well as drive purchases.
Defining Your Blog Identity
  • At the end of this online class, you will be able to list what factors contribute to a successful blog, identify a niche market for your blog and outline the relevant branding considerations that you should consider when starting a blog.
Setting Up Your Blog
  • This lesson will teach you about the various platforms that are available for blogging, at the end of this lesson you will have an in-depth understanding of the various blogging platforms and the pros and cons of each. You will also be able to identify what platform you want to use based on your blog.
Blogging Strategy
  • In order to succeed with blogging, whether it is for professional bloggers or a business blog, a strategy is essential! This class will teach you how to set goals for your blog, outline your target audience and how that affects the content you create, as well as identify the various steps you will take in order to market and amplify your blog.
Developing Blog Content Part 1&2
  • In the first part of developing blog content, you will learn what interests readers and list different types of blog content as well as learn skills for brainstorming long term blog post ideas and conduct content research.This lesson continues to explore what makes attractive content, understand the various tools that can help with content creation, content topic research, check and reference sources as well as writing catchy headlines and tailoring content.
Writing for Blog Posts
  • You will learn how to define what makes effective writing, list writing tips and outline tools that can be used to improve writing. You will be able to apply writing formulas and the importance of using correct grammar and punctuation.
Vlogging
  • This lesson explores an increasingly popular content type — video. You will be able to describe what a vlog is, propose whether or not to use vlogging as a tool and define what is required to set up a vlog. This lesson will also discuss whether to vlog or blog.
Blog Management
  • At the end of this class on blogging, you will be able to identify what metrics to measure for your blog, how to analyse that data in order to take action and further improve your results as well as how to manage a community around your blog.

AI enhanced growth marketing

AI's Role in Modern Marketing
  • Understand the transformative role of AI in modern marketing strategies. Learn how AI is reshaping the industry and helping businesses scale by optimizing campaigns and enhancing customer engagement.
AI-Powered Audience Segmentation and Personalization
  • Dive deep into AI-powered audience segmentation and personalization techniques. Learn how AI can identify customer preferences and deliver tailored content, improving engagement and conversion rates.
Introduction to Predictive Analytics
  • Gain insights into predictive analytics and how AI tools can forecast trends, customer behaviors, and campaign outcomes. Learn how predictive modeling can guide your marketing strategies.
Using AI for Social Media Growth
  • Explore how AI can be used to boost social media growth by analyzing engagement patterns, automating content curation, and optimizing posting strategies for increased reach and interaction.
AI-Driven Competitor Analysis
  • Learn how AI can provide a competitive edge by analyzing competitor behavior, trends, and strategies. Use AI-driven insights to position your business more effectively in a competitive market.
Enhancing Email Campaigns with AI
  • Discover how AI can enhance email campaigns by automating personalization, optimizing send times, and analyzing customer behavior to increase open rates, click-through rates, and conversions.
Scaling Paid Ads with AI
  • Understand how AI can scale paid advertising by automating bidding strategies, targeting the right audiences, and optimizing ad spend to achieve the highest ROI across platforms.
Predictive AI for Campaign Performance
  • Learn how predictive AI can optimize campaign performance by analyzing past results, identifying successful tactics, and forecasting future campaign trends to ensure better outcomes.
Combining Traditional and AI Techniques
  • Examine the synergy between traditional and AI marketing techniques. Learn how combining both approaches can improve campaign efficiency and drive innovative results in your marketing efforts.
The Future of AI in Growth Marketing
  • Explore the future of AI in marketing, including emerging technologies and trends that will shape the industry. Learn about new applications and how businesses can stay ahead in the AI-driven marketing landscape.

AI driven content mastery for marketers

AI in Content Ideation - Brainstorming Faster with AI
  • Understand how AI accelerates brainstorming processes. Learn tools like ChatGPT and AnswerThePublic to generate creative, audience-aligned content ideas efficiently.
ChatGPT for Long-Form Content - Writing Blogs, Articles at Scale
  • Explore how to use ChatGPT for creating detailed, high-quality content. Learn to craft effective prompts and streamline content production.
Midjourney and AI Visual Content - Generating Stunning Visuals
  • Master visual creation using AI tools like Midjourney to produce captivating images tailored to your content marketing goals.
Text-to-Image Tools - Integrating Tools like DALL·E and Runway
  • Leverage text-to-image AI tools to create visually engaging content, from storytelling visuals to ads and social media graphics.
AI-Driven Video Content Creation - Using Video AI Tools
  • Discover tools like Pictory and Synthesia to create professional-looking videos for social media, ads, and tutorials with minimal effort.
A/B Testing AI-Generated Content - Optimizing Performance
  • Learn the fundamentals of A/B testing and how to apply it to AI-generated content to refine and improve marketing performance.
Automating Content with AI
  • Explore AI tools for automating content creation and distribution, ensuring consistent, efficient, and scalable content marketing efforts.
Automating Content with AI - Scaling Content Strategy
  • Scale your content strategy effectively with AI automation. Use tools to produce, schedule, and distribute quality content across platforms seamlessly.
Repurposing Content with AI - Efficient Multi-Platform Use
  • Learn how to transform existing content into new formats and distribute across multiple channels using AI, maximizing its impact.
The Future of AI Content Creation - What's Next in AI
  • Gain insights into emerging AI tools and trends shaping content creation's future, helping you stay ahead in digital marketing.

Minor Degree from VTU

certificate

Program Fee Title

Application Process

Upcoming Application Deadline

Admissons are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.

Deadline:31-Jul-2025

Frequently Asked Questions

What Is a Minor Degree?

A minor degree is an optional and supplementary area of study that students can pursue alongside their primary or major degree. While the major is the primary focus of a student's academic pr

When can I register for a minor degree?

Registration for a minor degree starts from the fourth semester of the B.E./B.Tech. program.

How many credits do I need to earn for the minor degree?

Students are required to complete all required minor degree program courses and earn at least 18 credits before completing the major degree program

Do I need to complete prerequisite courses for the minor before receiving my major degree?

Yes, all prerequisite courses for the minor must be passed before major degree completion.

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