Lecture 01-Services and their Unique Characteristics

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Lecture 02 - Services in Modern Economy

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Lecture 03- Trends and Challenges in Services Marketing

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Lecture 04- Service Marketing Mix and Value Creation

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Lecture 05- Services Ecosystem and Stakeholder Analysis

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Lecture 06-Customer Journey Mapping and Touchpoint Analysis

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Lecture 07- Designing memorable customer experiences

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Lecture 08- Personalization and Customization in Services

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Lecture 09- Emotional and Sensory marketing in Services

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Lecture 10- Technology-enabled customer experiences

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Lecture 11- Service Design Thinking and Design-driven Innovation

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Lecture 12- Open Innovation and Collaboration in Services

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Lecture 13- Crowdsourcing and customer involvement in service development

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Lecture 14- Managing Service Failures and Service Recovery Strategies

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Lecture 15- Leveraging Customer Feedback for Continuous Improvement

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Lecture 16- Digitalization of Services and Digital Service Platforms

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Lecture 17- Online Customer Engagement and Social Media Marketing

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Lecture 18- Mobile Marketing and Location-based Services

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Lecture 19- Artificial Intelligence and Chatbot Integration in Services

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Lecture 20- Blockchain and its application in service industries

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Lecture 21- Data-driven Decision-making in Services Marketing

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Lecture 22- Customer Analytics and Segmentation Strategies

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Lecture 23- Predictive Analytics for Personalized Marketing

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Lecture 24- Sentiment Analysis and Social Listening in Services

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Lecture 25- Ethical Considerations in Handling Customer Data

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Lecture 26- Building a Strong Service Brand Identity

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Lecture 27- Brand Positioning and Differentiation Strategies

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Lecture 28- Online Brand Management and Reputation Monitoring

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Lecture 29- Managing Brand Extensions and Brand Partnerships

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Lecture 30- Internal Branding and Aligning Employees with the Brand

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Lecture 31- Measuring and Improving Service Quality

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Lecture 32- SERVQUAL and Other Service Quality Measurement Tools

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Lecture 33- Service Guarantees and Service-level Agreements

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Lecture 34- Service Recovery Strategies and Complaint Handling

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Lecture 35- Cultivating a Culture of Service Excellence

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Lecture 36- Pricing Strategies for Services and Value-based Pricing

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Lecture 37- Dynamic Pricing and Revenue Optimization Techniques

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Lecture 38- Bundling and Packaging Strategies in Service Pricing

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Lecture 39- Subscription Models and Revenue Diversification

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Lecture 40- Pricing Strategies for Freemium and Subscription-based Services

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Lecture 41- Cultural Nuances and Their Impact on Service Marketing

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Lecture 42- Adapting Services for Different Cultural Contexts

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Lecture 43- Global Branding and Localization Strategies

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Lecture 44- Managing Diversity and Inclusivity in Service Delivery

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Lecture 45- Cross-cultural Communication and Customer Relationship Management

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Lecture 46- Sustainable practices and corporate social responsibility in services

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Lecture 47- Environmental consciousness and green marketing

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Lecture 48- Eco-friendly service design and operations

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Lecture 49- Ethical sourcing and responsible supply chain management

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Lecture 50- Consumer attitudes towards sustainable services

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Lecture 51- Developing service leadership skills

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Lecture 52- Motivating and empowering service employees

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Lecture 53- Service culture and service-oriented organizational behaviour

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Lecture 54- Training and development for service excellence

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Lecture 55- Managing service teams and fostering collaboration

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Lecture 56- Innovations in Service Delivery and Technology

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Lecture 57- Augmented Reality and Virtual Reality in Services

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Lecture 58- Internet of Things (IoT) in Service Ecosystem

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Lecture 59- Servitization and Product-Service Systems

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Lecture 60- Future Prospects and Challenges in Services Marketing

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