Innovation in Marketing and Marketing of Innovation

Innovation in Marketing and Marketing of Innovation

@VTU COE

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What you will learn

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This course brings together the fields of marketing and innovation in an integrated subject that enables students, executives, entrepreneurs and all others who are inquisitive about innovation in marketing and marketing of innovation to develop an insight and to practically use it. It is curated to provide conceptual as well as practical knowledge of both ‘innovation in marketing’ and ‘marketing innovation’. The idea is to unfold the intricacies of innovation in the light of marketing and intricacies of marketing in the light of innovation.

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Lecture 06: Need for Innovations in Marketing - 2
Preview 20:45
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Lecture 07: Change in Consumer Behaviour - 1
Preview 30:57
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Lecture 08: Change in Consumer Behaviour - 2
Preview 29:36
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Lecture 09: Innovative Perspectives about 4P’s for Innovation
Preview 30:12
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Lecture 10: Innovator's Dilemma
Preview 32:07

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Lecture 11: Go-To-Market Strategy
Preview 29:12
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Lecture 12: Targeting - Evolutionary Perspective
Preview 29:18
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Lecture 13: Innovations in Targeting and Positioning
Preview 29:13
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Lecture 14: Changing Concepts in Marketing of Products and Services
Preview 30:44
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Lecture 15: Changing Concepts of Marketing and Innovations in Service Marketing
Preview 32:05

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Lecture 16: Countering Commoditization: An Innovative Perspective
Preview 28:58
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Lecture 17: Innovations and Branding
Preview 32:24
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Lecture 18: Innovation in Pricing and Factors Affecting Pricing Innovations
Preview 29:43
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Lecture 19: Innovation in Pricing
Preview 30:42
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Lecture 20: Innovation in Pricing Strategies - 1
Preview 28:48

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Lecture 21: Innovation in Pricing Strategies - 2
Preview 31:27
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Lecture 22: Innovation in Distribution Channels
Preview 30:29
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Lecture 23: Innovation in Channel Management
Preview 31:37
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Lecture 24: Innovation in Retailing - 1
Preview 28:27
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Lecture 25: Innovation in Retailing - 2
Preview 32:11

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Lecture 26: Influence of distribution innovation on Marketing Mix
Preview 30:14
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Lecture 27: Innovation in Marketing Communication - 1
Preview 29:57
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Lecture 28: Innovation in Marketing Communication - 2
Preview 30:02
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Lecture 29: Innovation in Marketing Communication - 3
Preview 29:54
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Lecture 30: Innovative Marketing Communications: Direct Marketing
Preview 29:44

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Lecture 31: Innovative Marketing Communications: Sales Promotion & Public Relations
Preview 30:18
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Lecture 32: Innovative Marketing Communications: Advertising - Print, Radio & Television
Preview 29:47
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Lecture 33: Innovative Marketing Communications: Digital & Social Media Marketing
Preview 30:37
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Lecture 34: Influence of Innovation in Marketing Communications on the Marketing Mix
Preview 30:44
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Lecture 35: Co-Creation of Value and Value Co-Creation
Preview 31:32

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Lecture 36: Innovation and Value Chains - 1
Preview 30:56
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Lecture 37: Innovation and Value Chains - 2
Preview 30:21
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Lecture 38: Beyond Business
Preview 30:05
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Lecture 39: What is Marketing of Innovation? Part-1
Preview 30:38
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Lecture 40: What is Marketing of Innovation? Part-2
Preview 31:11

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Lecture 41: What is Marketing of Innovation? Part-3
Preview 29:12
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Lecture 42: Marketing of Innovation - new products/new usage/ new services/ new perspective?
Preview 29:42
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Lecture 43: Marketing Research on Marketing of Innovation - Part 1
Preview 31:39
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Lecture 44: Marketing Research on Marketing of Innovation - Part 2
Preview 30:26
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Lecture 45: Marketing of Innovation - A fundamental change of thought process
Preview 30:28

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Lecture 46: Introduction to Innovation
Preview 30:41
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Lecture 47: Sources and Principles of Innovation
Preview 30:26
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Lecture 48: Strategy and Innovation
Preview 29:41
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Lecture 49: Connecting Innovation to Strategy
Preview 30:23
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Lecture 50: Understanding Consumers
Preview 30:32

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Lecture 51: Consumer Behavior and Innovations
Preview 30:43
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Lecture 52: Product Life Cycle in case of Innovations; Is it different?
Preview 30:55
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Lecture 53: Branding of Innovation
Preview 29:05
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Lecture 54: Marketing of Innovation in Service Industry - Part 1
Preview 31:36
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Lecture 55: Marketing of Innovation in Service Industry - Part 2
Preview 31:00

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Lecture 56: Positioning of Innovation
Preview 32:13
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Lecture 57: New Product Development
Preview 31:50
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Lecture 58: Monetizing and Delivering Innovation
Preview 30:02
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Lecture 59: What if it did not happen?
Preview 30:41
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Lecture 60: Conclusion
Preview 29:22
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Meet Your Instructor
@VTU COE
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Instructor
3.3 Rating
8558 Students
802 Courses
About Instructor

VTU is one of the largest Technological Universities in India with 24 years of Tradition of excellence in Engineering & Technical Education, Research and Innovations. It came into existence in the year 1998 to cater the needs of Indian industries for trained technical manpower with practical experience and sound theoretical knowledge.

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Free

  • Course Duration
    30 h 15 m 23 s
  • Course Level
    Intermediate
  • Student Enrolled
    0
  • Language
    English
This Course Includes
  • 30 h 15 m 23 s Video Lectures
  • 0 Quizzes
  • 0 Assignments
  • 0 Downloadable Resources
  • Full Lifetime Access
  • Certificate of Completion