What you will learn
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Services Marketing
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Service Marketing Issues
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Economy
The size of the service sector is increasing in virtually all countries around the world. This course is designed in response to this global transformation of our economies towards services. This course provides a comprehensive review and analysis of service marketing issues, practices, and strategies. Through this course we will learn how service businesses should be managed to achieve customer satisfaction. In addition to studying key concepts, organizing frameworks, and tools of service marketing, you’ll also be introduced to a wide array of organizations from around the world especially India. From their experiences, you can draw important lessons on how to succeed in increasingly competitive service markets. Learning about the distinctive characteristic of services and how they affect both consumer behavior and marketing strategy will give you important insights- and perhaps create a competitive advantage for your own career. .
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Meet Your Instructor
About Instructor
Prof. Amaresh Dalal is currently an Associate Professor in the Department of Mechanical Engineering of the Indian Institute of Technology Guwahati. He received his Ph.D. degree from Indian Institute of Technology Kanpur in 2009 and he was Post-doctoral Research Associate at Purdue University from Sep 2008 - Dec 2009. He has research interests in the area of Computational Fluid Dynamics and Heat Transfer, Finite Volume Methods and Unstructured Grid Techniques, Multiphase Flows. He received Prof KN Seetharamu Medal and Prize for the Best Young Researcher in Heat Transfer-2017 from Indian Society of Heat and Mass Transfer.
Free
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Course Duration20 h 11 m 39 s
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Course LevelIntermediate
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Student Enrolled0
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LanguageEnglish
This Course Includes
- 20 h 11 m 39 s Video Lectures
- 0 Quizzes
- 0 Assignments
- 0 Downloadable Resources
- Full Lifetime Access
- Certificate of Completion