Marketing Management - II

Marketing Management - II

@VTU COE

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What you will learn

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This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.

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Brief Recap of Basic Concepts from Marketing Management 1
Preview 22:38
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Brief Recap of Basic Concepts from Marketing Management 1- II
Preview 24:06
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Product - An Important Component of the 4P
Preview 23:30
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New Product Development
Preview 27:53
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New Product Development - II
Preview 20:59
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Entreprenuerial Marketing
Preview 22:05

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Screening New Product Ideas
Preview 24:22
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Diffusion of Innovation
Preview 30:44
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Product Life Cycle and Introduction to Strategy
Preview 26:29
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Strategy for New Product Introduction
Preview 23:16
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Strategy for New Product Introduction - II
Preview 26:32
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Strategy for New Product Introduction - II
Preview 26:32
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Marketing Strategies for Different Stages in PLC
Preview 27:44
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Marketing Strategies for Different Stages in PLC
Preview 27:44
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Marketing Strategies for Different Stages in PLC
Preview 27:44

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Introduction to Brand, Branding and Brand Equity
Preview 24:48
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Strategic Brand Management Process
Preview 21:43
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Preview 19:34
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Brand Building II
Preview 21:35
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Secondary Associations of a Brand and Advantages of Brand
Preview 24:13
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Measuring Brand Equity and other Brand Related Constructs
Preview 27:13

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Global Dimensions of Brands
Preview 24:55
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Brand Message and Advantage of Brand
Preview 23:18
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Branding Strategies
Preview 25:50
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Branding Strategies II
Preview 24:09
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Preview 19:52
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Creating a Powerful Brand
Preview 34:27

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Introduction to Pricing
Preview 22:51
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Considerations for Setting the Price
Preview 21:43
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Determing the Demand and Cost Estimation
Preview 21:13
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Cost Estimation and Break Even Analysis
Preview 24:20
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Different Methods of Pricing
Preview 21:22
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Different Methods of Pricing II
Preview 25:28

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Introduction to Distribution
Preview 22:57
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Types of Channel and their Dynamics
Preview 22:16
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Different Channel Options
Preview 30:17
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Integrated Marketing Channel
Preview 32:32
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Retailing and Wholesaling
Preview 24:40
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Retailing and Wholesaling II
Preview 24:23

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Retail Marketing Management
Preview 19:12
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Choosing Retail Location and Layout
Preview 30:04
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Models of Communication
Preview 27:05
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Designing and Implementing Marketing Communication
Preview 33:23
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Digital Marketing Communication
Preview 41:57

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Introduction to Services Marketing
Preview 27:00
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Characteristics of Services
Preview 34:17
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Failure of Service and Solutions
Preview 26:41
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Service Quality
Preview 45:12
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Recap of Important Concepts I
Preview 30:12
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Recap of Important Concepts II
Preview 41:12
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Meet Your Instructor
@VTU COE
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Instructor
3.3 Rating
8558 Students
802 Courses
About Instructor

VTU is one of the largest Technological Universities in India with 24 years of Tradition of excellence in Engineering & Technical Education, Research and Innovations. It came into existence in the year 1998 to cater the needs of Indian industries for trained technical manpower with practical experience and sound theoretical knowledge.

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Free

  • Course Duration
    22 h 8 m 57 s
  • Course Level
    Intermediate
  • Student Enrolled
    0
  • Language
    English
This Course Includes
  • 22 h 8 m 57 s Video Lectures
  • 2 Quizzes
  • 0 Assignments
  • 0 Downloadable Resources
  • Full Lifetime Access
  • Certificate of Completion